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Taylor Swift, Drake and Lady Gaga return to TikTok with a deal with Universal Music Group

Universal Music Group has reached a new licensing deal with TikTok, returning the label’s music to the social media platform after a three-month absence.

Described as a “multi-dimensional licensing deal,” this new agreement will bring major artists such as Taylor Swift, Drake and Lady Gaga back to the popular platform. The organization has stated that this new era of collaboration will “offer better compensation for UMG songwriters and artists,” new promotional opportunities, and “industry-leading songs and protections regarding generative AI.”

“This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human art and the well-being of the creative community,” UMG CEO Lucian Grainge said in a statement.

Tik Tok

“Music is an integral part of the TikTok ecosystem and we are happy to have found a path forward with Universal Music Group,” TikTok CEO Shou Chew said in a statement. “We are committed to working together to drive value, discovery and advocacy for all of UMG’s incredible artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community.”

This pact will utilize TikTok’s growing e-commerce capabilities for more monetization opportunities on a global scale. TikTok will also continue to invest “significant resources” into creating artist-focused tools. One such tool is the “Add to Music App” option on the platform, which allows users to seamlessly add music they like from TikTok to the music player of their choice. As for the AI ​​component of this deal, the two companies will work together to eliminate unauthorized AI-generated music.

Universal Music Group, the world’s largest music company, first removed its catalog from TikTok in late January. That included taking down nearly 3 million videos that used UMG songs. The move was initially made out of three main concerns: compensation for UMG artists, protection of artists from the use of artificial intelligence software, and user safety.